To serve your customers well you need to know them. Companies lose money when transactions and interactions get dropped or interrupted. A common instance is when customers forget their passwords.
Security breaches cost money and reputation. Today’s savvy consumer expects data privacy and control. Today it is more important than ever to treat CIAM as a critical component of enhancing your customers’ experience.
The Key to Digital Transformation
A sound Consumer Identity Access Management practice enables the digital relationship between your trusted enterprise and your customers. It facilitates the relationship with secure log-in and access to utilize and share customer data.
Recognizing identity data as a vulnerable asset and implementing the necessary safeguards creates data security as well as branding protection. CIAM infrastructure also helps your organization to reach compliance with ever-increasing global data protection laws.
CIAM helps your business and IT meet shared strategic goals and accelerate digital transformation
A program that isn’t fully integrated will result in fragmented security, risking unauthorized access and compromised consumer and enterprise data.
An effective CIAM program will not only mitigate security risk but will also improve business agility while at the same time serve to ease adminstration efforts.
The Customer Experience
Increased customer engagement is a key driver of strong customer retention and loyalty. This shift ultimately translates into increased revenue for your enterprise.
View The Consumer Identity Access Management Video